Because the question of what exactly the title of this book is has been brought to my attention, I went in search of its self-publisher's explanation.
What I found was very confusing indeed.
The official Facebook page links directly to a site by Paul Rusling and it uses a lower-case "b", and on the site by Paul Rusling, he has changed the lower-case "b" to an upper-case "B" on the covers of the book. But, on that same site he still uses the lower-case "b" which is why I have added logos from both Rusling's Facebook page and his own promotion page to the masthead of my page.
Rusling's supporters immediately decided that I am someone else who also referred to the lower-case usage, but I can't allow that allegation to stand. This is my book review.
If you want to know why both upper-case and lower-case is used in the title, ask Paul Rusling!