Marketing mass hysteria of love and hate ....

Mass hysteria promoting both love and hate are two sides of the same coin: Both are the results of mind manipulation to achieve a result, unless and maybe in the instance of a specific event taking place at a specific moment in time, mass hysteria is usually the work of a shill who has been planted in a crowd to physically display a public reaction. Others nearby then follow suit.

Emotional reaction by young girls listening to music, is not something that is ignored by promoters, especially when they are in a group, because that emotional reaction can be channeled into spontaneous commercial activity - impulse buying. In the Nineteen Forties, the fact that bobbysoxers were shouting "We love you Frankie", when they knew nothing about Frank Sinatra as a person, did not go unnoticed by those engaged in the business of marketing religion.

A parallel version to the pop scene began to develop with shouts of "We love you Jesus"! With young males in the USA away at War killing young males from another country, the pent-up sexuality of young American females had been commercially directed towards sex symbols who appeared in magazines, on record, on film screens, and in person at concerts.  Soon these same young girls were expending their adoration for "Jesus", by attending mass rallies where they were encouraged to sing along in form of sexual exuberance, while pretending that they were doing no such thing.

Within the manipulated, young, and mainly female crowds were marketeers who saw them as paying customers, and this interpretation remained true from the Nineteen Forties into the Nineteen Sixties with the arrival of the Beatles into the merchandising arena.

"We love you Jesus" became big business and in the 1940s, because it was coupled with a heterosexual frustration created by the shortage of males that was channeled into a vicarious adoration of the images thrust in their direction by the promoters of 'Youth for Christ'.

These promoters realized that the appearance of a young Billy Graham as one of their own, was the nearest thing they had to a star performer, and that is when Billy Graham was touted as the "Boy Evangelist". It was not too difficult to create romantic interpretations for his female followers which could be channeled into a form of outward emotional expression which concealed what was really going on in those minds that controlled the hormones in their young bodies. 

To make the transition from secular music to marketing religious music, required the skills and talents of Madison Avenue, which had been built by a man who had the ability to fuse religion with business and politics in order to create a new polemic. That man was Bruce Barton whose name lives on today in the company called BBDO, initials which represent Batten, Barton, Durstine & Osborn.

Bruce Fairchild Barton was born on August 5, 1886 (he died on July 5, 1967). He not only became an elected member to the U.S. House of Representatives (1937-1941) as a member of the Republic Party, but before that, he had already been immersed in both journalism and advertising. In 1918 he worked as a publicist for the U.S. 'United War Work Campaign' fund-raising drive, and then, after the Great War as WWI was known Bruce Barton created the agency that has evolved into BBDO.

In 1925, Bruce Barton wrote a book called 'The Man Nobody knows', which was followed by another in 1926 called 'The Book Nobody knows'. The first one was about Jesus, and the second one was about the Bible.

Back then, these two books had a tremendous impact on a young Chicago advertising man that few had ever heard of whose name is Herbert W. Armstrong. Decades later, Armstrong began to refer to his Church as 'The Work', a slogan that is still in use by BBDO today!

However, it was the subject matter of these two books that impacted Armstrong, because they portrayed the Jewish carpenter of Roman Empire days, as if Jesus was a contemporary with Bruce Barton and radiating the strong magnetism of a dynamic businessman - just like Bruce Barton. In other words, Bruce Barton's version of Jesus was the opposite of a weak and meek individual, but that of a man who was striving to get ahead through individualistic application of advertising applied to business methodology.

Initially, the 1925 edition of his book referenced examples of men such as Henry Ford who applied this same ideology to their own fields of endeavor. But in a much later edition printed in 1956, those contemporary references were removed by the publisher. This observation is interesting to note because Henry Ford was a big promoter of the same kind of 'Illuminati-anti-Jew' nonsense of 1920, that had been championed by Winston Churchill as the MP for Dundee in Scotland.

So Bruce Barton turned 'Jesus' into a category of product, and that 'product' emerged in the form of at least two different and competing 'brands'. One of them was created in Eugene, Oregon during 1934 by Herbert W. Armstrong, and the other one was created in London during 1945 by the shadowy folks who occupied the same sort of world as Sefton Delmer.

During World War II, Sefton Delmer had created his own Roman Catholic religious broadcasts from England directed at Nazi Germany. These radio transmissions were called 'Christus der König' (or 'Christ the King' ), and they were recorded by a young Austrian priest named Father E. Eisenberger at Wavendon Tower, which became for a time after WWII, the offices of the Milton Keynes Development Corporation.

Eistenberger's broadcasts were heard over one of Sefton Delmer's array of 'Black' radio stations. It used an American transmitter to broadcast from England to Germany on shortwave, with the approval of Winston Churchill as Wartime Prime Minister, but frowned upon by the folks in control of the BBC. However, the rumor was fostered that this German religious radio station was originating from somewhere in Europe with the blessings of the Vatican. The content of these religious broadcasts was composed of a mixture of Catholicism plus polemical misinformation, while these radio church services denounced the Nazi cult as a fake religion being led by a false messiah.

Clearly the British Establishment that was dominated by a Crown corporation sole had no qualms about using religious broadcasting to fight its enemies. John Reith, who was the original Managing Director of the commercial BBC, and then Director General of the British Broadcasting Corporation, was himself a "son of the Manse". Reith saw no problem in using the airwaves for religious indoctrination. Reith boasted that he knew what was good for the hoi polloi residing within the British Isles, even though he did not live by the very code of conduct that he preached to others.

But this religious hypocrisy is at the core of the British Crown, and without make-believe religious nonsense cooked-up for the political moment, the entire British structure of government would come crashing to the ground. There would be no more chants of "God Save the King" (or Queen.)

It was to further this end in the wake of Sefton Delmer's escapades on the British airwaves, that Billy Graham was brought to London and let lose on the occupants of the British Isles. Tomorrow we will explain how the "Youth for Christ" movement was brought to London and how it transitioned into the Billy Graham Evangelistic Association.